Google Analytics 4: A Beginner’s Guide for Small Business

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In this beginner’s guide for small businesses, we will cover the following topics: setting up Google Analytics 4 and understanding the primary data metrics. We will also discuss popular website pages, such as organic search traffic, social media traffic, referral traffic, and email marketing traffic. Additionally, we will provide insights on how to track ad campaigns and conversions.

Course Content

Introduction
Google Analytics 4 Set Up
Basic Data Metrics Part 1
Basic Data Metrics Part 2
Basic Data Metrics Part 3
How to View Detailed Social Media Traffic Reports
How to View Detailed SEO Traffic Reports
How to View Content Performance
Events + Conversions
Test Your Knowledge: Google Analytics 4

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