Google Analytics 4: A Beginner’s Guide for Small Business

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In this beginner’s guide for small businesses, we will cover the following topics: setting up Google Analytics 4 and understanding the primary data metrics. We will also discuss popular website pages, such as organic search traffic, social media traffic, referral traffic, and email marketing traffic. Additionally, we will provide insights on how to track ad campaigns and conversions.

Course Content

Section 1

Meet Your Instructor.