Website Usability

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Website usability is an important aspect of UX design, which involves creating an optimal experience for users who interact with a product, such as a website. Simply put, website usability refers to how user-friendly a website is. This includes the layout and presentation of information, as well as the effectiveness of calls to action that are intended to generate site conversions. A well-designed website that is easy to use can significantly improve the user experience and increase the likelihood of users returning in the future.

Course Content

Meet Your Instructor.

Sarah Benoit

Sarah Benoit has worked in the web design, SEO, and social media fields since 2003 and has been teaching classes on related subjects since 2006. As President of Creative Original, she has built a wide variety of small business websites over the years. As Co-founder and Lead Instructor for the JB Media Institute, Sarah Benoit leverages her years of experience as a digital marketing strategist to create timely, relevant, and engaging training content. Sarah speaks, trains, and presents on digital marketing topics at conferences and events throughout the year in the Southeast and beyond. Sarah received the 2017 Woman Executive of the Year award from WomanUp at the Asheville Area Chamber of Commerce. She was inducted into Asheville’s 40 Under Forty in 2013 and is a graduate of Leadership Asheville. She is also a 2017 graduate of the Hive Global Leaders program. She is also a board member for AIGA Asheville and on the leadership team for Community Roots.