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Rebranding with Behavioral Science: Test Your Knowledge

Rebranding with Behavioral Science: Test Your Knowledge

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Question 1 of 5

1. Question

‘The number of barriers between the customer and what they want’ is the definition for which term?

Customer equality
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Customer equity
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Customer effort
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Customer essence
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Question 2 of 5

2. Question

Complete the sentence: Placing flowers at the front of a grocery store is an effective marketing tactic because…

it puts the customer in a good mood.
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it primes the customer's brain that everything in the grocery store is fresh, leading to more purchases.
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it allows the customer to pause before entering the grocery store.
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it may make the customer feel at home.
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Question 3 of 5

3. Question

Ikea using the term “oversold” instead of “sold out” to place the blame on other customers rather than the company itself. Which branding tactic does this example describe?

Remarkable
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Experiential
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Transparent
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Reciprocity
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Question 4 of 5

4. Question

What is reciprocity?

Trading goods or services
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The act of helping someone
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The act of giving something today in the hopes of receiving something later
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Question 5 of 5

5. Question

Fill in the blank: Money is in the _________.

Messaging
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Maker
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Marketing
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Bank
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